Verbal Branding


That first impression counts. Let’s make it a good one.

Let’s stop kidding ourselves. Consumers are spectacularly judgemental. They make judgements about your product. They make judgements about your logo. And they make judgements about your brand name. In fact your name is one of the first things you’re judged on. Get it wrong (sometimes you only have seconds) and you may lose a consumer forever. Yep, the stakes are high.

Conjuring up strong brand names is notoriously difficult. A little expert help can go a long way. Our verbal branding team has named juices, nutritional supplements, pubs, festivals, mobile apps, buildings and businesses. Sometimes there will be a fiendishly creative link between your product, your brand and your audience. Other times it will be a name that just feels right. Either way you can expect a brand name that makes you even more excited about taking your product to market.

Step one is a meeting to talk about your product, target audience and brand ambitions. Then the fun stuff starts. We will block out a chunk of time and explore hundreds of different creative avenues for your brand name and – if you want one – tagline/slogan. Then we go for a walk by the sea and forget all about your project for a while before diving back in and separating good from bad; wheat from chaff.

At the end of the process you will receive a verbal branding document with dozens – sometimes hundreds – of potential names and taglines. Our favourites will be highlighted. And for our very, very favourites we will give you a full rationale about why we think they’re the right fit for your brand.

Ready to get started? Call 07720 880733 or email info@thewaywithwords.co.uk.